Don't Live In The Past

Advertisement Project

Fossil fuels burning bears many consequences and a heavy price on our planet.
Burning fossil fuels cause a release of large quantities of carbon dioxide, which traps heat in the atmosphere, and also contribute to formation of acid rain or smog, therefore a major effect in global warming.
All of these can be avoided by simply transit to renewable energy.


The advertising concept introduces a two sided photo, half colorful and the other in black and white. Thorough the campaign we can see the slogan of “Don’t live in the past.” The font is inspired by other fonts that are associated with banners from last century’s 30s, combined with a black and white vintage styled photo that empowers the idea that fossil fuels are a thing of the past, and encourages the targer audience to move to renewable energy.


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